Last Saturday, elrow officially kicked off its 2025 season residency at Ibiza’s revolutionary new venue [UNVRS] with a sold-out opening night that made it clear: the rules of the game have changed. Set within the dreamlike universe of Nowmads: New World, the Opening Party plunged thousands of attendees into a multiversal journey where music, technology and fantasy collided in a stunning burst of creativity. elrow 2.0 wasn’t just a party—it was a natural evolution: a new language of celebration. A place where chaos, imagination and the multiverse merge with cutting-edge technology to create a show where reality outshines fiction.
The new temple of innovation and avant-garde clubbing in Ibiza, [UNVRS] was conceived by The Night League —the creative force behind Ushuaïa and Hï Ibiza—under the vision of its founder, owner and CEO Yann Pissenem. Part club, part sculpture, part dream, [UNVRS] redefines what the nightlife experience means on a global scale. Beyond its groundbreaking infrastructure, it offers the perfect canvas for elrow 2.0 to unleash its full creative vision: a total sensory experience powered by immersive technology, next-generation sound, enveloping design and visionary artistic production. Built for the dancefloor, designed for the future.
Parallel universe
From the very first beat and the moment the doors opened, the venue transformed into a parallel universe. Under the visual spell of Nowmads: New World, every corner of the club came alive with monumental sculptures, nonstop performers, and an explosion of color and detail that blurred the boundaries between reality and imagination.
«We’ve stayed true to our roots—the essence remains the same: to move people, to thrill them, and above all, to make sure they have a great time», says Cruz Arnau, Brand Steward and co-founder of elrow. «The only difference is that now we’re doing it within a universe of technical and artistic possibilities like we’ve never had before. This takes audience immersion to a whole new level».
Over six months of work, a creative team of fifteen art directors from thirteen different countries, more than 200 handmade costumes, and over 100 performers brought this vibrant and surreal world to life.
The Nowmads: New World production, created exclusively by elrow’s in-house artistic team, turned the space into a visionary and sensory odyssey. 360º immersive visuals, massive moving wheels, unexpected emerging structures, acrobats descending from above and futuristic creatures gave shape to a living, ever-evolving ecosystem. The audience wasn’t just watching—they became part of a collective choreography that fused the real and the dreamlike.
On the decks, Bastian Bux, Franky Rizardo, Kölsch and Ilario Alicante delivered a sonic narrative as vibrant as it was explosive. Bastian Bux opened the night with a set full of tension and groove that lit up the club from the very first drop. Rizardo and Kölsch kept the energy high with deep, characterful selections and moments that shook the room. Ilario Alicante closed with a truly epic performance—a musical journey that turned the final stretch of the night into a collective eruption of energy and connection. A finale worthy of the universe unfolding inside [UNVRS].
Nowmads: New World is already emerging as one of the standout revelations of the Ibiza summer: a constantly shifting scenography that intertwines cultures, eras and imaginary worlds. elrow at [UNVRS] collapses time and space into a visual, tribal and digital voyage.
Infrastructure
With elrow 2.0, imagination finally becomes reality at [UNVRS]. «It’s been the perfect stage to introduce elrow 2.0,» says Juan Arnau, CEO and co-founder of elrow. «Its cutting-edge infrastructure has allowed us to unlock ideas and concepts we’ve been dreaming of for years».
With this monumental launch, elrow embarks on a residency running until 4 October: 18 consecutive Saturdays of music, creativity, and the brand’s signature «organised chaos». Each event will feature a different theme, curated by internationally renowned visual artists such as Hallucinarium by Alex and Allyson Grey, Neo Kaos Garden by Okuda San Miguel, and a fourth, unreleased concept to be revealed in the coming weeks.
«With elrow 2.0, we’re entering a new phase—more immersive, more narrative, more elaborate, and with even more ambitious artistic proposals», adds Arnau. «Thanks to [UNVRS], we can finally bring to life what we’ve only imagined until now. This isn’t just a party. It’s stepping fully into elrow. It’s the arrival of The Wow Factory».
elrow and [UNVRS] have just ignited a new era for clubbing in Ibiza. And this is only the beginning.